How To Handle Every Lead Generation Challenge With Ease Using These Tips
As long as you know how to harness the power of the internet, you can leverage it as a powerful business tool. Here are some tips to help you get more leads you need to be successful with your business, outside Social Media.
Lead generation isn’t as easy as it once was. According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge.
According to BrightTALK also 53% of them are spending half or more of their entire budget on lead generation efforts. Only 34% of marketers spend less than half their budget on lead generation.
According to APSIS, 80% of marketers that use automation software drive increased leads, and that 77% of them convert more leads than those that don’t use automation.
Which techniques can you apply to generate new leads outside social media?
Lead Capture Pages
A lead capture page is a dedicated page that advertises your products, training, or services. You will need to offer your visitors something of value in exchange for their contact information. Building a targeted contact list is the most crucial element in building your online business.
Start a blog
A blog will help mark yourself as a leader in your business and is excellent for building trust and prospects for your business. WordPress is one of the best platforms to start your business blog. Your blog posts will need to be informative and educational by providing content your readers can relate to.
Share interesting and quality content; articles, videos, infographics, and so on. To make it work, you should do in-depth research to know what kind of language you should use, what content your customers would like, who listen etc.
Create content that respects and reflects your SEO strategy. This will provide you with excellent search engine optimization (SEO) for your website. SEO is all about increasing page views in a typically non-targeted way so that more potential leads can find your website through search engines. If you are successful with SEO, you will acquire new customers faster and practically for free. To win the SEO game, you should have a strong content marketing strategy that provides insights where your target audience will find valuable.
PPC – Pay-Per-Click
SEO and content marketing indeed take time. Investing in PPC is one of the simplest ways to get results quickly. It can be advantageous if you know your audience correctly. However, it can also be costly, depending on which industry you are in.
Keep in mind also your marketing objectives. Would you like to redirect your audience on a landing page or a product’s page? What actions would you like people should take?
Turn “Out of stock” into an opportunity.
If you have a shop online and your products run out, you lose customers. But luckily for you, there is a way to turn it into an opportunity. Instead of just displaying a red text, as most online retailers do, add a form under the text “Unavailable or Out of Stock” with the message: “Enter your email to be notified when this product is back in stock. ” In this way, you’ll have their contact email, and you will show that you will take care of the customer.
Using FOMO to increase the conversion rate
The application of scarcity, or FOMO, is one of the few tactics that can almost instantly increase the conversion rate. Here are some situations you can use it in:
- When you have a limited offer
- In case there are only a few seats left for your webinar
- If a product is running out of stock
- When a product is purchased (don’t show too often)
Don’t you know how to implement this strategy?
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People either love them or hate them. And whether you like it or not, pop-ups work. If you have a site, through free plugins, you can insert pop-ups on some pages to collect contacts from potential customers. It will be up to you to decide the design and the message, so you might want to start testing and experimenting with what brings you the most leads.
Get reliable backlinks
We all know that word of mouth is the best strategy! When someone is enthusiastic about your business, you will instantly gain confidence and confidence in your product. The second method is called a backlink, which is when a reputable website refers customers to your website. There are several ways to build backlinks and gain trust from other websites. You can:
- Write blog articles for other companies.
- Ask other websites to share your content.
- Be part of the “resources” page of a website.
- Provide infographics that other companies will share.
- Get free backlinks if people copy your images.
- Write unique content that people want to relate to. (Hint: this is what you should focus on. Backlinks will start coming naturally every day, the more high-quality content you have).
Get creative with Email Marketing.
Sending emails is difficult because you have no previous relationship with the company or person you are sending it to. So it would help if you make an excellent first impression to get results. Here are some things I recommend to see more leads through “Cold Email.”
- Be creative to stand out from the crowd. Include things like animated GIFs or memes to get people’s attention.
- Be funny! Life is boring enough as it is. Sometimes humour can go a long way.
- Get straight to the point and don’t spam people with marketing jargon. Many ignore it.
- Send at least two follow-up emails. Just like social media, things tend to get lost in people’s inboxes. Sending two or three emails gives you a better chance of being seen.
One of the biggest email marketing trends right now, which has generated great results in lead generation for many B2B companies, is marketing automation.
In essence, automation eliminates the manual workload of managing segmented lists, targeting user behaviours and a whole host of activities that can transform your email marketing strategy from me such as recovering 50% of abandoned carts or increasing sales of 5 times.
Create an automated webinar strategy
When 91% of B2B professionals say webinars are their preferred type of educational content, you need to listen to your audience. Webinars consistently top lists of the most effective B2B content formats, but executing a webinar strategy can be a lot of work.
Generate email contacts from video views
Video content is another area where you don’t want potential customers to watch your footage and then disappear again. You’ve worked hard, and it’s a waste to sit down and let it go at this point. Turnstile is a great feature offered by Wistia that allows you to insert recording CTAs on your videos to convert interested viewers into authentic leads. You can choose when to view the form (before, during or after playback) and create custom messages to entice email subscriptions.
A mobile and user-friendly site
Having a site and not optimizing it for viewing on mobile is now unacceptable. Most users access the Internet and Social via smartphones, so it is strictly necessary to optimize the site also on the mobile screen. Furthermore, a slow site, not very intuitive, challenging to navigate and therefore not User Friendly, makes the potential customer run away.
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I don’t suggest you apply all of these techniques but experiment with a few and see which of these works best and is best suited to your marketing strategy.
Test and experiment these techniques while always aiming at your target and their way of communicating.